Judul : BTS agency enters cypto business, to launch NFT photo cards
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BTS agency enters cypto business, to launch NFT photo cards
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Hybe, the agency managing K-pop stars BTS, will enter the cryptocurrency business with plans to launch NFT photo cards of the boy band.
The company will buy a 2.5% stake in Dunamu, a blockchain fintech startup that runs cryptocurrency exchange Upbit, for USD 423 million (KRW 500 billion). At the same time, Hybe announced that it will issue KRW 700 billion worth of new shares to Dunamu.
During a corporate briefing on YouTube, Hybe said that it will create NFT photo cards that will be traded on Weverse, a mobile app specializing in hosting multimedia content and artist-to-fan communications for musicians.
BTS NFT photo cards will include moving images, sounds, and more, which would be available to share in virtual spaces. Additionally, they can be upgraded, not only just a picture, but also gifs, videos, and audio.
Aside from the NFT announcement, Hybe also plans to launch new webtoons, a BTS Game, a new girl group, and a new boy group.
"7Fates: Chakho" featuring BTS is an urban fantasy story set in the future that incorporates traditional Korean characteristics. It will premiere on January 14, 2022.
Other webtoon titles on its lineup are "The Star Seekers" with TXT, "Dark Moon: The Blood Altar" with ENHYPEN, and "Crimson Heart."
Hybe is also working on a new game featuring BTS integrated into the Weverse app. Moreover, BTS members have been actively involved in the game's development for months. The proposed BTS game is set to release in the first half of 2022.
Furthermore, Hybe has revealed plans to form a girl group in the United States as a "global girl group" in collaboration with Universal Music's Geffen Records and a boy band in Japan.
For the uninitiated, NFT is an abbreviation for non-fungible tokens. The owner of this object is registered on a blockchain network, and in return, that individual receives a unique copy even though there are countless clones. Besides digital images, there are also NFT games, movies, and more.
Source: Hybe
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